Here’s the thing.
Deep down we know when we pay $1 litre for a carton of milk or 85 cents for a loaf of bread there’s nothing left to help a farmer care for their land or for a grocery maker to pay their workers fair wages. Deep down we know that shopping for the “lowest prices” means we’re hurting our community and our environment. It’s cheap food but it’s not fair food.
We know that for people to make the change from mainstream grocery shopping we have to make buying Fair Food as easy and affordable as possible. Every month over 300 hundred people are making that change and trying out Fair Food but are returning to Coles and Woolworths because our system doesn’t fit with the way they shop or their budgets.
What we’re learning is that sharing values isn’t always enough, people don’t want to get a set box of fruit and veg they can’t customise or have to wait for up to a week for their shopping to be delivered. Ethical food, like any product, has to fit in with people’s lives.
The crowdfunding campaign is Fair Food’s equivalent of a barn-raising. We’re inviting our community to help build a new web-shop so more people can buy food ethically which in turn means Fair Food buys more food from local farmers, gives more “first jobs” to asylum seekers, opens more food hosts and funds more environmental education at CERES
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CERES Fair Food
6/198 Beavers Rd Northcote 3070
CERES Fair Food Founder
A StartSomeGood Fundraiser. Learn more here.
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